Ikea has swapped its brand typeface to Noto, a collaborative type family from Monotype and Google, after a decade of using Verdana across its visual identity. Before 2009, the company used Ikea Sans – an adaptation of Futura – for 50 years, but moved to Verdana because its own-brand font didn’t include Asian characters.
Its move to Noto is a step further in making Ikea’s typeface truly inclusive of its global markets, as the family encompasses every written language in the world. Noto launched in October 2016 as the result of five years research and development between Google and Monotype, enlisting hundreds of staff and unifying 800 languages and 100 written scripts from Cyrillic to Cherokee. By creating a digital representation of all the scripts in the Unicode standard in many cases, the font was the first ever to serve a particular language community.
The name Noto is short for No Tofu, where tofu is a term often used to describe the little squares that show when a font is not supported by a computer.
Ikea has revealed the new typeface in its 2020 catalogue. On Twitter, Monotype’s Jürgen Siebert shared before-and-after shots of the old and new typefaces in action, commenting: “Trapped in system thinking: After ten years, Ikea says goodbye to Verdana and replaces it with Noto.”
- Izabela Jurcewicz uses her camera to become both a surgeon and a patient
- XYZ Lab designs a removable and “grotesque” fifth issue for Rouge Fashion Book
- Relive the lazy, hazy, crazy days of summer through Summer of Something Special
- Intimate, safe and romantic: Ekaterina Popova paints the interiors of her friend’s bedrooms
- Alfie Dwyer on creating game-like worlds and moulding tangible films like “putty”
- Through playful forms, Bára Růžičková tackles the rigid structure of the design industry
- Facebook rebrands to distinguish the company from the app
- Jack Kenyon photographs the wondrous spectacle of the Supreme Cat Show
- &Walsh designs Zooba's identity inspired by the busy streets of Cairo
- A book chronicling tiny, bizarre treasures curated by Wes Anderson and Juman Malouf
- Find hidden squares and experimental inktraps in Fatih Hardal's FH Giselle
- Pentagram’s Giorgia Lupi on her data-driven designs for & Other Stories