The impossible project presented the new I-1 instant camera at Bloomberg Businessweek’s annual design conference yesterday. The design is the first camera that combines analogue and digital technology from the company that has produced insant film since the Polaroid company ceased production in 2008.
The new camera will go on sale in May and shoots on 600 film that the company has reversed engineered from Polaroid’s original technology. The functions on the camera, which has a consciously retro styling despite an LED ring flash, are linked via Bluetooth to an app that allows the photographer to adjust flash, aperture and shutter settings, remotely trigger the camera and offers a range of filters and effects.
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