Director Kris Merc has worked with animation studio Aardman Nathan Love to create a video for a landmark musical collaboration between Kool Keith and MF Doom.
The video for single Super Hero uses Doom’s famous mask as a centrepiece for a multitude of vivid and detailed set designs, interspersed with shots of animated plasticine lips, neon lights, an anonymous monochrome space man, eye tests, and a whole lot more. The video cuts from one scene to the next at a frantic pace, with Doom’s rotating mask ever-present, the visuals becoming hypnotic and kaleidoscopic in the process.
“I wanted to capture something that felt like a visual pop travesty,” says Kris. “I wanted it to visually speak to the legacy of the artists, and Afrofuturism mixed with comic book concepts. I’m a fan of the unseen, and I was obsessed with the idea of using Doom’s mask and the iconography as a centralised point – as if time and space converged around these strange, sometimes magical tableaus and we were witnessing an ascension.”
Kris worked closely with Aardman Nathan Love to design, build and produce the film, using a concoction of animation styles, particularly CG.
- Josh McKenna talks through his work on Pride for Google and Instagram
- Curator Andrea Giunta on her new exhibition Radical Women
- LuckyMe’s Lunice film for Apple Music is a theatrical trip through 90s hip hop videos
- Printed Pages AW17 is now available for pre-order – with exclusive prints, a party and more!
- Tatiana Ermolaeva's coherent “but not too slick” work for the Strelka Bar
- BBC’s David Bailey’s must watch talk for font fanatics from Nicer Tuesdays
- Peter Funch has photographed the same people on the same street for nine years
- DBLG and Animade’s cheeky stop-motion animation uses human skin and 3D stamps
- “It needed to be functional, a workhorse”: Arket’s in-house team on its brand identity
- Get to know the fluid work of graphic designer, Steffen Hotel
- Fukt magazine presents the erotic drawings of David Shrigley, Tracy Emin and many more
- Poster Girls, an exhibition of 150 female graphic designers opens at London Transport Museum