The great KFC chicken shortage of 2018 has been a national news story, with even Huw Edwards on the BBC News at Ten having to introduce reports on the crisis. Today, the fast food chain took full page ads in The Sun and Metro newspapers to apologise for the shortage.
Created by Mother London the ad rejigs the KFC logo to read “FCK” and includes an apology and a message thanking chicken lovers for “bearing with us”. It then directs readers to it’s Crossed the Road microsite that offers more information.
The shortage was caused by a change in the delivery supplier on the 14 February, with “operational issues” resulting in the disruption to deliveries and the closure of most of the UK branches. Currently around 700 of the 900 UK restaurants have reopened.
- Have an ogle at Sein Koo’s marker pen illustrations of all things food-related
- Albert magazine's analytical yet colourful design proves how “knowledge can also have sex appeal”
- Typeface Ciao communicates auditive intonations of the spoken word
- Photography duo Luke & Nik talk us through the inspirations for their analogue manipulation
- Filmmaker and writer Pedro Neves Marques merges biopolitics with sexual politics
- Dinamo's Fabian Hard on exploring new technology with typography
- True's sixth issue thoughtfully showcases emerging and established photographers
- It’s cheese but not as you know it: ManvsMachine’s TV ads for Castello
- Jon Gray on designing book covers for Zadie Smith, Sally Rooney and other literary giants
- WeTransfer tell users to "Please Leave" in new short film
- Graphic Fest has all you need to know about visual identities for festivals and fairs
- Master one style or stay versatile? Illustrators discuss the pros and cons