Creative agency Aesop has created this spot for NHS Blood and Transplant to motivate people to have honest conversations about organ donations. In time for Valentine’s Day, the ad depicts couples out to dinner with one person sharing their innermost thoughts, making for some uncomfortable but funny moments. The ad is part of the NHS’ Better Left Unsaid campaign, and hopes to encourage people to register as organ donors but to also let their loved ones know.
Creative director at Aesop Stephen Lynch says: “For many people raising the subject of organ donation is not an easy thing to do… We chose a humorous approach to cut through and make the sharing of one’s organ donor decision feel like a simple and easy thing to do.”
The ad is one of three films which are being launched across Facebook, YouTube and Instagram this week in the lead up to Valentine’s Day.
- Manshen Lo creates surreal, comic-inspired observational illustrations
- “To me, being a man just means being yourself”: five creatives share their thoughts on masculinity
- Hexatope: the web-app utilising computational arts to make personalised jewellery
- Lucy Hardcastle on her “most progressive film to date”
- Moby Digg creates grid-based identity for finance company Baugeld Spezialisten
- Typography and National Socialism – the journey of Futura in an era of "reactionary modernity"
- Peter Funch has photographed the same people on the same street for nine years
- DBLG and Animade’s cheeky stop-motion animation uses human skin and 3D stamps
- “It needed to be functional, a workhorse”: Arket’s in-house team on its brand identity
- Get to know the fluid work of graphic designer, Steffen Hotel
- Fukt magazine presents the erotic drawings of David Shrigley, Tracy Emin and many more
- Poster Girls, an exhibition of 150 female graphic designers opens at London Transport Museum