Donald Trump didn’t invent the concept of fake news, but the America’s most confused president to date has certainly popularised it. Used to deflect or deny anything that doesn’t directly fit his kaleidoscopic approach to the truths of reality, it has become a handy crutch for the big-bottomed ruler of the free world.
Like most residents of planet Earth, artist and satirist Oli Frost has taken a keen interest in the phrase, and his latest digital project sees him extolling the virtues of what he’s taken to calling “nice fake news,” disseminating it via his new website NFN World News
In Oli’s brave new super-friendly world, blind kittens see string for the first time, traffic is completely eradicated by 2026, and people who recycle live longer. When It’s Nice That asks him what he thinks the long-term ramifications of living in a reality shaped by allegedly fake news, he says, “In the era of fake news it’ll become a lot less important what’s true, and more about what’s useful. If there was a lie that got everyone recycling, that seems like a good lie to tell.”
NFN isn’t Oli’s first internet-based societal exploration; he recently sold all his personal data on eBay (“I saw social media companies had been selling my data to the highest bidder for years, and decided to get in on the money,”) and was also responsible for the absurdly detailed Lifefaker project, which let users buy digital replications of entire lifestyles.
Oli’s determination to do things differently in the digital sphere, while still ensuring there’s a direct link to life outside of the internet, is proof that the medium really is the message. Whether his pro-niceness propaganda infiltrates Trump’s dreaded MSM is another story.
- Alice Zoo documents the real day-to-day lives of performers in a travelling circus
- Jenny Schweitzer's latest short is an uplifting account of life in an American retirement home
- Next 2 Nothing is the how-to manual of tips and tricks for any aspiring filmmaker
- Haleigh Mun on finding her own illustrative style rather than trying to be a “cool artist”
- Genuine collaborations inform Swiss design studio Omnigroup's broad practice
- Filmmaker Duncan Cowles on how your own tone of voice can create the best audience reaction
- An egg beats Kylie Jenner to become the most liked Instagram photo... ever
- Mastercard reveals new nameless logo courtesy of Michael Bierut
- Sam Youkilis uses scale, form and colour to challenge the tropes of travel photography
- Betina Du Toit's naturally-beautiful images are “stripped back from the non-essential”
- Giacomo Gambineri on shifting his creative career from graphic designer to illustrator
- Hiroki Nishiyama draws on traditional graphic design techniques in his illustration practice