Nike commissions seven female artists for new campaign
- Bryony Stone
- 7 November 2017
Nike has commissioned a string of female artists to launch a new line of workout trousers. Nike Pants Studio asked seven women to turn their love of fitness into an artwork for the brand. Working in everything from neon lights to photography over layered with embroidery, the seven commissions are as broad as the sports they represent.
London-based neon artist Eve De Haan used her signature pink fluro lettering to spell out “power is power” in ode to the “power” exercise tights. Jessie Cave’s illustration depicts three women on a bike ride decked out in leggings, with one woman soaring above them as if flying. “I’m flying Jack”, text reads. “Where’s Jack?” one skeptical friend replies.
Photographer and hand embroider Nicole Chui’s image depicts a dancer, her movement exaggerated by coloured thread and the word “dare” in capital letters across the top of the image. It’s Nice That 2017 Graduate Joey Yu has drawn players in the midst of a netball game whilst Rose Waterson’s drawing shows a woman sitting in a boxing ring.
Graphic design grad Tegan Price depicts a woman racing round a running track while Top Girl Studio has made a gif with abstract blue and pink shapes foregrounded by the hopeful and inspiring words “New girl. New direction” and “Zero limits. Bring it on.”
About the Author
Bryony joined It's Nice That as Deputy Editor in August 2016, following roles at Mother, Secret Cinema, LAW, Rollacoaster and Wonderland. She later became Acting Editor at It's Nice That, before leaving in late 2018.