Nike has commissioned a string of female artists to launch a new line of workout trousers. Nike Pants Studio asked seven women to turn their love of fitness into an artwork for the brand. Working in everything from neon lights to photography over layered with embroidery, the seven commissions are as broad as the sports they represent.
London-based neon artist Eve De Haan used her signature pink fluro lettering to spell out “power is power” in ode to the “power” exercise tights. Jessie Cave’s illustration depicts three women on a bike ride decked out in leggings, with one woman soaring above them as if flying. “I’m flying Jack”, text reads. “Where’s Jack?” one skeptical friend replies.
Photographer and hand embroider Nicole Chui’s image depicts a dancer, her movement exaggerated by coloured thread and the word “dare” in capital letters across the top of the image. It’s Nice That 2017 Graduate Joey Yu has drawn players in the midst of a netball game whilst Rose Waterson’s drawing shows a woman sitting in a boxing ring.
Graphic design grad Tegan Price depicts a woman racing round a running track while Top Girl Studio has made a gif with abstract blue and pink shapes foregrounded by the hopeful and inspiring words “New girl. New direction” and “Zero limits. Bring it on.”
- Matthew Keff digitally riffs off the design tropes of social media and advertising
- For illustrator Doris Liou, “drawings are about what you want to show others”
- Julian Glander is on the lookout for a collaborator to create a new set of emojis
- Revue Tintamarre is a free publication showcasing the work of one student every month
- Marta da Silva’s impressive portfolio is “fluid, futuristic and somehow blissfully chaotic”
- Double Click August is full of playful designs that prompt user interaction
- Led By Donkeys is crowdfunding £50,000 for “honest” No Deal Brexit ad campaign
- Taschen’s recent release celebrates “the greatest cat photographer of the 20th Century”
- The Advertising Standards Authority has banned its first ads for “harmful” gender stereotyping
- Introducing the It’s Nice That Graduates of 2019!
- Suzy Chan’s portfolio boasts original graphic design, animation, typography and so much more
- Stefanie Tam’s graphic design grounds conceptual thinking in compelling visuals