Nike has created the first kit designed specifically for the England Women’s senior football team, which features a new hand-drawn print inspired by native plants. Previously the team, dubbed the Lionesses, have sported the same kit design as the senior men’s team. The launch comes in anticipation of the FIFA Women’s World Cup 2019, which commences in France on 7 June.
The new design for the home kit is white, with burgundy and red cuffs. The socks feature a brand new white and grey print featuring plants native to different counties of England, including poppy, wood anemone, Nottingham catchfly, rosebay willowherb and, of course, the rose. The print has also been used for the away kit in a brand new “dark red crush” colour.
The form of the kit was designed after 4D scanning players at the Nike Sports Research Lab and capturing them in motion. Each of the kits will be constructed from at least 12 recycled plastic bottles, part of the brand’s sustainability drive which has seen more than six million plastic bottles end up in its products since 2010.
The new design is just one of a number of custom kits Nike has created for each of the teams it is sponsoring this year, including France and the US. The French kit includes polka dots, an art deco font and rose gold cockerel logo and swoosh, while the kit for the defending champions, the US team, is inspired by the 1999 team, which won the championship and changed the direction of women’s football in the country.
The announcement came just days after Adidas revealed designs for a unique kit for Germany’s women’s team.
- “I’ve landed on my planet now”: Sebaldo on refining his bonkers animated characters
- Syncope by Virgile Flores explores the duality between graphic design and music
- Louise Daneels makes playful, ceramic illustrations of everyday objects
- Maroesjka Lavigne’s debut monograph captures unforgettable landscapes and their inhabitants
- Painter Igor Moritz's vivid paintings express the colours of inner life
- Meet Take Care, a magazine tackling the UK’s housing crisis
- Turning her lens to those around her, Danna Singer reveals the story of a working class community
- Kyle Berger’s Photoshopped images exist in “a post-truth timeline”
- The climate crisis is daunting, but as a creative professional, there’s much you can do
- Elizabeth Hibbard’s unsettling photographs examine subjective experience with a visceral gaze
- “My creativity is sparked by music and architecture”: meet graphic designer Stephanie Specht
- Adventure Time’s finale nominated for Emmy, alongside BoJack and Big Mouth