For the 11th consecutive year, Pentagram partner Domenic Lippa has created the visual identity and promotional materials for this year’s London Design Festival. This year’s identity pays homage “to the uniqueness of London’s unlikely urban beauty” and uses neon to create a three-dimensional visual language.
As with previous festival identities a colour palette of red and white has been used. The neon sign within the identity, which will be reproduced for the event, conveys a playfulness and adds a tactile quality to the branding.
Working with the photographer John Ross, Pentagram has stretched the legibility of the sign, “exploring various shapes, angles and expressions” in order to emulate the festival’s commitment to approaching design from unique directions. Domenic Lippa said of the collaboration: ”I have known and worked with John for over 35 years and apart from him being a friend, I think he’s one of the best photographers in London and totally understood what we were after and stretched the legibility of the sign to the point the image becomes sculptural."
Pentagram’s work will be applied to the official festival guide, posters, signage, merchandise and advertising and crops of the neon are scattered throughout.
London Design Festival kicks off 16 – 24 September 2017 across venues and institutions around the city, for the full programme click here.
- Protests, cute culture and the UK’s fruit market: Suzy Chan on her innovative design practice
- Multi-disciplinary artist Samuel Burgess Johnson on his work for The 1975
- Amanda Baldwin translates everyday objects into fine art reflections of society
- Animator and illustrator Anna Katalin Lovrity works with “brave and rough shapes”
- Charles-Henry Bédué photographs the intimacy and mystery of family homes
- Erik Brandt releases his final Ficciones Typografika as a book documenting the project’s entirety
- Photographer Ryan Duffin embraces the quirks of his subjects and the outtakes of life
- Q is the world’s first genderless voice hoping to eradicate gender bias in technology
- How and when do you shut down your studio? Carly Ayres on the decision to close HAWRAF
- Alexis Jamet's animations are warm, nostalgic and beautiful in their simplicity
- KFC's latest ad reminds you it's not AFC, BFC, or even CFC