Tate Design Studio has worked with Peter Saville to create a can design for the Tate’s Switch House beer by Fourpure Brewing Co.
The can features the same colour palette as Saville’s graphic identity for the newly expanded Tate Modern, created with Paul Hetherington and Morph, which showed the gallery’s architecture as an assembly of simplified shapes.
For the can design, Tate Design Studio has flattened the identity like an architectural plan, segmented into geometric shapes in a similarly bold scheme of orange, yellow, pink, turquoise, navy and red, using the bare aluminium as a backdrop. This stripped-back aesthetic was implemented to reflect the materials of the industrial gallery building, explains Tate Design Studio’s graphic designer Mathew Whittington: “We wanted to celebrate the simple materiality of the can and make a gesture that alludes to how the architecture of Switch House meets the raw brick of the original power station.”
Local brewery Fourpure worked with Tate to develop the pale ale, named after the Tate Modern’s new extension by Herzog & de Meuron which opened in June.
- Mariana Malhão's illustrations depict "a world inside a world"
- Max Siedentopf offers silly but significant advice in his latest series, Instructions for World Peace
- XZY explores the “visual alchemies of the phenomenon fake" in its debut issue
- Steven Bliss' distant yet familiar series, Boys
- Friday Mixtape: Shopping pick a mix of bands to be excited to be about
- Illustrator Cécile Dormeau on body diversity and defying convention
- The Guardian unveils redesign across print and online
- Aron Klein's captivating images of the Bulgarian demon chasers
- The rebrand for Russia’s tourist board uses Suprematist geometry laid out as a map
- Compare your selfies to fine art through the Google Arts and Culture app’s newest feature
- Coca-Cola reveals custom typeface, TCCC Unity, inspired by its modernist heritage
- Graphic designer Bryan Rivera references mistakes and imperfections in his portfolio