Tate Design Studio has worked with Peter Saville to create a can design for the Tate’s Switch House beer by Fourpure Brewing Co.
The can features the same colour palette as Saville’s graphic identity for the newly expanded Tate Modern, created with Paul Hetherington and Morph, which showed the gallery’s architecture as an assembly of simplified shapes.
For the can design, Tate Design Studio has flattened the identity like an architectural plan, segmented into geometric shapes in a similarly bold scheme of orange, yellow, pink, turquoise, navy and red, using the bare aluminium as a backdrop. This stripped-back aesthetic was implemented to reflect the materials of the industrial gallery building, explains Tate Design Studio’s graphic designer Mathew Whittington: “We wanted to celebrate the simple materiality of the can and make a gesture that alludes to how the architecture of Switch House meets the raw brick of the original power station.”
Local brewery Fourpure worked with Tate to develop the pale ale, named after the Tate Modern’s new extension by Herzog & de Meuron which opened in June.
- Alys Tomlinson's pilgrimage photos probe the places where private meets public
- Meet illustrator Hollie Fuller's characters, with their piggy eyes and protruding ears
- Ellen Evans' latest film zooms into the tiny world of miniaturism
- Kent Andreasen on how he embraces the transience of light in his photographs
- Illustrator Baptiste Virot describes his work as an “iron punch in a velvet glove”
- Slovenian design studio Ljudje on how it turned the information crisis into a visual identity
- Want a dream job? Studio Ghibli is hiring
- Creativity and control: Stanley Kubrick's obsessiveness and the meticulous films it produced
- We take a look back at the best stories of the year to date
- “Even bad pizza is kind of good”: Five life lessons from David Droga
- Pornhub decides to try out beesexuality with new awareness campaign
- Studio Nuno Fontes on its clean and ordered work for the cultural sector