Richard Turley has created a characteristically hilarious (but also visually striking) cover for the latest issue of Volkskrant Magazine. Presented as if shot against a colorama in a photography studio, the cover shows a naked body contorted and completely bent double, accompanied by a speech bubble exclaiming “I have an idea”. We got in touch with Richard to find out how this image, commissioned by Volkskrant’s art director Jaap Biemans, came about.
“Jaap asked me to do a cover on creativity,” he recounts, “ the next day I was walking to work, eating my Pret [a Manger] croissant and decided that, in order to really understand creativity, I first needed to immerse myself in one whose creativity surpasses all others. I could think of no other than our beloved Lord Jony Ive – the most creative telephone designer of our age.”
From here, Richard imagined a surprising and altogether elaborate scene involving Jonathan Ive while walking along West 3rd – “I did all this while eating my croissant by the way,” he adds.
The scene begins with Jony in the back of his chauffeur-driven Bentley, his apple pencil in hand, before exiting his car to retreat to “his beautifully appointed office with his soothing collection of rare modernist furniture,” not before passing a sea of “design minions” who were awaiting his arrival.
Once inside, “he is in full creative mode, he is naked to his own thoughts,” Richard explains, “but maybe not naked enough.” The designer, therefore, removes his clothes and “submits himself to creativity.” He begins moving, left and right before bending forward: “He throws his body into wild incantations, spinning round and round, pirouetting, leaping, he contorts himself into his most vulnerable of positions, his body doubles, he unites with himself in a wild, single, elegant move.”
As the chief design officer of Apple lands with his feet firmly on the ground, the camera clicks. “That. Is my cover. Creativity in action,” Richard concludes.
- Photographer Svetlana Bulatova documents the environmental trauma of the Chechen wars
- From designer to full time artist, Caroline Walls on her gestural paintings
- Benjamin Muzzin on how digital art needs to be “shaken up badly”
- Choose Your Fighter: illustrator Kevin Sabo’s queering of hyper-masculine gaming culture
- Matthew Jones gives insight into Accept & Proceed's work for Nasa
- Illustrator Jordan Awan on fulfilling his childhood dream
- How Pelle Cass creates his jarring “still time-lapse” images
- Apple's new typeface is available for use right now
- Channelling personality into branding: Commission Studio on Fenty’s new visual identity
- Does the perfect portfolio exist? Top creatives and studios offer their advice
- Droga5 unveils undulating identity for London’s newest outdoor destination, The Tide
- Applications are now open for The Graduates 2019!