Filmmaker and designer Scott Thrift has launched a new Kickstarter campaign for his latest time-based art product, Today. The 24-hour timepiece has been imagined and assembled without numbers, non-linear, with the clock face occupied only by a single hand and a carefully designed spectral gradient imitating the “cloud-like horizon of dawn and dusk”.
Unlike a typical clock, one full revolution occurs over the course of 24 hours rather than 12, in an effort to “encourage a healthier relationship with time,” by removing the urgency and repetition of the 12-hour cycles of the day which we have become accustomed to and time our life by. The mechanism moves the hand as the day progresses, timed as it were to the cycle of the earth in revolution.
The release of the Today project follows 2011’s highly successful Kickstarter campaign, raising four times the target budget, for a similar product called ThePresent, an annual clock which conveys the time visually in seasons, completing a revolution gradually over the course of 365 days.
- Bobby Doherty shows how zooming in can reveal the “fun, gross, beautiful or cute”
- Melville Brand Design on a new book detailing the history of Samsonite
- Steve Gavan's illustrative work pays homage to often overlooked design gems
- Photographer Ioana Cirlig's Post-Industrial Stories looks at Romanian life after work
- Mateo Broillet likes to reflect elements of type history in his contemporary designs
- Rebecca Harper's paintings are a “reflection of the time we are living in”
- Get ready for 230 new emojis to confuse your mum with
- Netflix rolls out brand new ident for all its original material
- David Rothenberg discusses his unique portraits of the passengers of planes
- Photographer Nick Turpin captures cars bathed in the lights of Piccadilly Circus
- Byun Young Geun likens illustration to “looking into a mirror”
- Naranjo-Etxeberria designs an identity aiming to cause impact at first glance