Google’s technology incubator Jigsaw and The Washington Post has officially launched the Sideways Dictionary, an online glossary for technology terms that uses relatable analogies instead of descriptions.
The launch was announced by Yasmin Green, director of research and development at Jigsaw, as part of her keynote speech at South by Southwest festival in Texas. The initiative is explained via an animation written and directed by Google Creative Lab, and animated by NoMint, which divulges the project’s motivations and how to use it.
Sideways Dictionary hopes to demystify tech jargon for non-tech-savvy people, by translating common terms, for example ‘encryption’, into real-life examples, such as “it’s like sending a sealed letter instead of a postcard”. The platform is crowd-sourced, inviting users to submit their own analogies to the dictionary and vote for their favourite descriptions.
The tool has already been embedded on The Washington Post’s website (see how the term “hacking” is defined) to show how it could be used editorially, and there is Chrome extension already available that finds terms to explain within the page you’re reading.
Jigsaw is part of Alphabet, Google’s parent company, and develops technology to “tackle geopolitical problems”.
- James Bannister breaks down Las Vegas’ facade of success and glamour in What Makes Grass Grow In the Desert
- Daniel Fletcher uses a playful spirit to represent the excitements and anxieties of daily life
- Brian Finke captures the contrasts in pasta production in five different cities in Italy
- Carnovsky illustrates the human body under X-ray using RGB illustration technique
- Chris Ullens directs charming stop-motion music video for Rex Orange County
- Get to know the fluid work of graphic designer, Steffen Hotel
- Peter Funch has photographed the same people on the same street for nine years
- North reveals full Science Museum rebrand, and reacts to online criticism
- GraphicDesign& outline three projects that successfully support and impact mental wellbeing
- Dove apologises and removes advert showing a black woman becoming a white woman
- Apple announces launch of gender neutral emojis
- “It needed to be functional, a workhorse”: Arket’s in-house team on its brand identity