In recent years, athleisure has transcended trend to become a lifestyle worn by everyone from Kim Kardashian to the all female squads who turn your favourite brunch spot into an obstacle course with a mountain of Lululemon yoga mats.
Nike’s new spot — ok, Saturday Night Live spoof — acknowledges that leggings aren’t only worn for sport.
“With Nike, women push it to the limit every day,” a female VO intones over a sequence of scenes showing women training in stark, sweaty industrial gyms. “Because what you do is who you are,” the voice over continues. “I’m a runner, I run”, says one woman. “I’m a fighter, I fight,” adds another. “And I just sit the hell down and chill in these soft pants,” SNL cast member Aidy Bryant spits.
The spot continues with Kate McKinnon and Aidy Bryant lounging, with some intensity, on their sofas, all the while epousing the benefits of Nike’s “Pro-Chiller Leggings”.
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