A Honduras studio takes a leaf out of children’s books for kids chocolate workshop branding
Studio Mondos delivered Bate Bate Chocolate’s “magical and nurturing” identity, hoping to captivate both children and their parents.
- Liz Gorny
- 6 January 2022
Bate Bate Chocolate – a Honduras-based creation workshop allowing kids to explore new ideas in the kitchen – has received a brand system from Studio Mondos. The playful new identity, inspired by the cut-out illustrations found in children’s books, seeks to capture the essence of kids’ natural curiosity in the kitchen.
“Children are natural learners. They are curious about the world and are not afraid to fail,” Studio Mondos reflects. “As we grow up, we generally lose these qualities. Bate Bate Chocolate looks to nurture kids’ curiosity while they have fun imagining, creating, and learning.” The design studio tried to distil this essential element of Bate Bate Chocolate; in conversation with founders Whitney and Jacob, it focused on three words for the branding: nurturing, magical, and fun.
Aiming to fuse expressiveness into the identity, Studio Mondos says: “We went ahead and used the length of the name and the variety of compositions as the main ingredient.” David López, Studio Mondos co-founder, explains: “The length of the name “Bate Bate Chocolate” (read in Spanish) was a challenge. We really like the name they chose because it has a wonderful ring to it, and it is a great fit for their business. So we decided to have fun with it and embrace its disproportionate length creating all the variations that add more flavour to the illustrations.”
While the studio mainly looked to children’s literature and Matisse’s cut-outs for design inspiration, it also incorporated the perspective of children within the aesthetic. The illustrations used were “as honest as those a child would do with some crayons or some construction paper” – “that open-hearted simplicity is essential to the charm,” expresses the studio. To tie the design together, a vivid colour palette was used to add variety. “Lastly, we used the soft and gentle Recoleta to add a nurturing character,” says the studio.
Working with new “ingredients” Studio Mondos has supplied, it hopes Bate Bate Chocolate can continue to share its “recipe for fun for years to come”.
GalleryStudio Mondos: Bate Bate Chocolate identity (Copyright © Bate Bate Chocolate, 2021)
Studio Mondos: Bate Bate Chocolate identity (Copyright © Bate Bate Chocolate, 2021)
About the Author
Liz (she/her) joined It’s Nice That as news writer in December 2021. After graduating in Film from The University of Bristol, she worked freelance, writing for independent publications such as Little White Lies, INDIE magazine and design studio Evermade.