When The Conran Shop was born in 1973, it was founded on a mission: to “design contemporary furniture and interiors for a new generation” and, ever since, it has been the go-to spot for anyone with a penchant for “considered design and curated living”. Now, with over half a century of heritage, Conran is a name synonymous with good design, making its two London stores the ideal locations to exhibit exciting work during this year’s London Design Festival.
LDF will be taking place between 14–22 September of this year and both The Conran Shop’s Chelsea and Marylebone’s stores will play a major role in the festival. While the flagship in Chelsea celebrates design’s past, present and future with a window display by Sella Concept, in Marylebone, The Conran Shop will join forces with Hauser & Wirth to exhibit designs inspired by the work of several illustrious artists.
Sella Concept is a design studio co-founded by Tatjana von Stein and Gayle Noonan which specialises in spatial design, set design, interior architecture and branding. Using reflection as a metaphor for temporal transition, Tatjana and Gayle’s installation in Chelsea turns the window into a hall of mirrors full of curves, straight edges, floating walls and windows which infinitely reflect each-other. In turn, Sella Concept’s installation conveys The Conran Shop’s passion for innovation alongside its ongoing celebration of design icons through this surreal, fantasy world.
While creating the piece, the duo was inspired by the work of renowned Mexican architect Luis Barragán. Known for his use of apertures and planes, Sella Concept utilised these notions to create a space of “hovering screens, colourful openings, spherical windows and abstract shapes”. On the installation which runs the length of the shopfront, Stephen Briars, creative director at Conran says: “Sella Concept has brought a fresh way of thinking, something different and unexpected into the store environment. This beautiful and immersive installation provides an opportunity to celebrate some of our most iconic pieces, but with a twist. We’re excited to see our customers’ reaction.”
Meanwhile, a couple of miles away in Marylebone, The Conran Shop’s window display will feature a number of limited edition and collectable designs by artists on Hauser & Wirth’s roster. Pieces created and inspired by renowned names such as Alexander Calder, Louise Bourgeois, Paul McCarthy and Dieter Roth, among many others, will feature alongside The Conran Shop’s new-season edit.
One featured piece, in particular, is Matthew Day Jackson’s Kolho, a collection of tables and chairs inspired by the moon landings and a small town in Finland, coated in a newly-developed Formica finish. Alongside this, the space will house everything from silkscreen prints to skateboards, decorative plates, jewellery, scarves, furniture, games and stationery. This exhibition of design objects will launch during LDF and be available right up until Frieze in October.
“We are thrilled to collaborate with The Conran Shop for this year’s London Design Festival,” adds Hauser & Wirth’s senior director, Neil Wenman. “This veritable treasure trove is inspired by the work of our artists and celebrates creativity in all its forms when the world’s spotlight shines on design in the city.”
This new line comes with the announcement that Conran’s Marylebone location will be the central hub for the Marylebone Design District of London Design Festival, hosting the official party for the district on Wednesday 18 September. To register to attend both of The Conran Shop’s LDF parties, RSVP here.
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