The Partners has developed a new brand identity for METI. An acronym for “Messaging Extra Terrestrial Intelligence”, METI is an interstellar organisation whose purpose is to conduct scientific research into making contact with extra-terrestrial intelligence.
The Partners were tasked with establishing METI and raising awareness of the organisation’s work in the industry. Using the concept of messaging as their starting point, The Partners embarked on “an exploration into code systems, messaging and the origins of language” inspired by the 1974 Arecibo message – the world’s first communication with outer space.
Rewording the famed phrase: “Hello, world!” into “Hello, universe”, the new METI identity plays with language. The METI logo is based on a square grid and uses binary patterns. “The roman alphabet in binary becomes a metaphor for a universal language that appears unfamiliar but can be deciphered,” The Partners says. “The colour scheme and typography grounds the identity in the realm of research, and the square translation brackets hint at scientific annotations.”
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