For its tenth issue and festival special, music publication The Pitchfork Review wanted to channel the “joy of the journey” to a festival. Inspired by a road trip through Kentucky on John Denver’s tour bus, and the fun that was had when it broke down, creative director Michael Renaud and his team found a bus on Craigslist and set about transforming it for the magazine’s next cover.
First, illustrator Stevie Gee drew a collection of spot illustrations based on the content of the issue. Then Chicago sign painter and artist Shelby Rodeffer was enlisted to reproduce the illustrations across the 40ft bus exterior, which she did in just two-and-a-half days.
Photographer Lucy Hewett captured the bus in motion, colourful exhaust smoke et al, to be used in all its groovy glory across a panoramic four page fold-out cover.
The issue will go on sale at The Pitchfork Music Festival from 15-17 July in Chicago, where the bus will be in attendance with a newly decorated interior and a schedule of events planned for inside.
- Daniel V. Keller explores the relationship between humans and ecologies in his first book
- In memory of Tomi Ungerer, eight illustrators share their thoughts on his endlessly inspiring legacy
- Tomorrow Bureau's visuals for Kenzo SS19 are inspired by ritual and communion
- Through archival imagery, Revers sheds a light on 50 years of diverse communities in France
- A quartet of creatives show us what they’d do if they had a bit more free time
- Giovanni Corabi and Roberto Ortu document the new rebellious youth of Sardinia
- Get ready for 230 new emojis to confuse your mum with
- Netflix rolls out brand new ident for all its original material
- David Rothenberg discusses his unique portraits of the passengers of planes
- Photographer Nick Turpin captures cars bathed in the lights of Piccadilly Circus
- Byun Young Geun likens illustration to “looking into a mirror”
- Naranjo-Etxeberria designs an identity aiming to cause impact at first glance