Toiletpaper magazine opens its first shop, selling its own furniture and homeware

Date
23 September 2016
Reading Time
1 minute read
Above

Toiletpaper magazine shop. Photo: Marco Antinori

Toiletpaper has opened its first shop in Milan to celebrate printing one million copies of the magazine, selling products it has designed together with other brands.

Open until 2 October, the temporary store will stock furniture that Toiletpaper’s founders Maurizio Cattelan and Pierpaolo Ferrari worked on with Italian brand Gufram, and homeware with Seletti.

The space is a fully immersive version of the magazine, with point of sale displays covered in vivid and surreal background imagery, and rugs, prints and furniture all conveying Toiletpaper’s bizarre, postmodernist aesthetic. The range with Seletti includes plates, cups, bowls, tablecloths and more.

To celebrate the million-copy milestone in the style of the music industry, Toiletpaper is also collaborating with The Vinyl Factory to release a special edition gold vinyl of Daft Punk’s 1995 Da Funk, with the first 100 records available to buy in store ahead of the global launch in October.

The Toiletpaper store is on via Vincenzo Capelli, Porta Nuova, Milan, until 2 October.

Above

Toiletpaper magazine shop. Photo: Marco Antinori

Above

Toiletpaper magazine shop. Photo: Marco Antinori

Above

Toiletpaper magazine shop. Photo: Marco Antinori

Above

Toiletpaper magazine shop. Photo: Marco Antinori

Above

Toiletpaper magazine shop. Photo: Marco Antinori

Above

Toiletpaper magazine shop

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About the Author

Jenny Brewer

Jenny joined the editorial team as It’s Nice That’s first news editor in April 2016. Having studied 3D Design, she has spent the last ten years working in design journalism. Contact her with news stories relating to the creative industries on news@itsnicethat.com.

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