Global hotel search engine Trivago has rebranded with a new logo and identity.
Trivago was established in 2005 and now helps 120 million users find hotels suited to their needs. “Our team of over 1300 creative and focused minds from all corners of the globe, wake up every day to build a hotel search that is straight forward, simple-to-use and unbiased,” Trivago say.
The new logo references Trivago’s original blue, orange and blue logo, replacing the multi-coloured type of the logo with a more refined single colour and transferring the three colours to a symbol described as a “Wabi”. Created in-house, the lower case sans serif logo features an imperfect tri-colour ring called “Wabi” for it’s corporate channels and tools which the company consider to be the “digital embodiment” of the company’s culture.
“Wabi seeks to capture and represent our spirit as a company – fluid and ever-evolving, yet simple, authentic, and imperfect,” explains Trivago. “A modern representation of the trust that unifies us and makes us strong, and the authenticity and diversity of opinions that broaden our horizons. A visualisation of the imperfect detail of raw ideas and the way we evaluate empirical data to find proof and therefore, focus. A way to show that we never stand still. Capturing how we are driven forward by our entrepreneurial passion and continuous learning, from our own experiences and the experience of others – this is Wabi.”
- Creative coder Neal Agarwal on bringing the internet back to its weird days
- Isaac Lock’s hilarious documentary goes behind the scenes of Fiorucci’s revival
- Meet Rob en Robin, the Dutch studio that finds humour in often lifeless topics
- The latest issue of Fukt is all about systems, and how to break them
- Book of Roy: Neil Drabble photographs an American teenager over the course of eight years
- Double Click October is all about the humble portfolio site
- Graphic Design is Mental: Tips for looking after your state of mind as a designer
- Greta Grotesk is a typeface in homage to the teenage activist’s handwriting
- “The signs were completely radical”: Margaret Calvert looks back on her illustrious career
- Alan Titchmarsh stars in new campaign for Adidas’ Gardening Club collection
- A glimpse at the 226 Japanese posters on display at Stedelijk Museum
- Michiyo Yanagihara imbues her post-human photography with Japanese mythology