Agency Wieden + Kennedy has replaced its usual homepage content with a poignant statement dedicated to the Black Lives Matter movement. The homepage of the agency’s website, which normally displays recent advertising work by its various international offices, now exclusively shows a black background with the full-page statement simply in white text.
It begins, “Why your black co-worker seems especially bitter today…Why your black co-worker seems especially sad today…Why your black co-worker seems especially quiet today…We are processing. We are asking ourselves what to do. We are hurt because it feels like watching our own selves get gunned down.”
The only link on the page is through to the #blacklivesmatter Twitter feed.
Although the agency has not commented on the takeover, Adweek reports that an employee of Wieden + Kennedy wrote the statement and emailed it to colleagues the day after Alton Sterling was shot by police in Louisiana, USA. It replaced the normal wk.com homepage content the following day.
- Foster Huntington’s stop-motion short of an '80s Californian skate off
- Dax Norman’s weird and wobbly animations with “cigarettes and eyeballs a plenty”
- Photographer Evija Laivina explores the ridiculous reality of the beauty industry
- Zhiyuan Yang's photos of her parents scrutinise China's nuclear family dynamics
- Mikey Please takes us behind the scenes, and the backlash, of the Bake Off trailer
- From New York to Springfield, it's Best of the Web
- Hate the iPhone X notch? There’s an app for that
- Lisa Simpson’s bookshelf: from the curator of Instagram’s Simpsons Library
- Biplab Hazra’s photo of elephants being attacked by mob wins Sanctuary prize
- Michael Bierut: 13 ways of looking at a typeface
- Uncle Ginger uses hypnotic shapes to animate the facts and feelings of bipolar disorder
- Michel Gondry’s John Lewis Christmas advert – Moz the Monster – is unveiled