Agency Wieden + Kennedy has replaced its usual homepage content with a poignant statement dedicated to the Black Lives Matter movement. The homepage of the agency’s website, which normally displays recent advertising work by its various international offices, now exclusively shows a black background with the full-page statement simply in white text.
It begins, “Why your black co-worker seems especially bitter today…Why your black co-worker seems especially sad today…Why your black co-worker seems especially quiet today…We are processing. We are asking ourselves what to do. We are hurt because it feels like watching our own selves get gunned down.”
The only link on the page is through to the #blacklivesmatter Twitter feed.
Although the agency has not commented on the takeover, Adweek reports that an employee of Wieden + Kennedy wrote the statement and emailed it to colleagues the day after Alton Sterling was shot by police in Louisiana, USA. It replaced the normal wk.com homepage content the following day.
- Paul Sahre chats to us about his new book Two Dimensional Man: A Graphic Memoir
- How can we connect young, diverse talent with the agencies who crave it?
- Ricky Leung’s illustrations capture the quiet moments of everyday life
- Photographer Chris Maggio palpably documents America’s current “emotional climate"
- Seoul-based Shrimp Chung’s dynamic designs are bright and full of impact
- Choreographer and director Holly Blakey on making work for everyone
- Peter Funch has photographed the same people on the same street for nine years
- North reveals full Science Museum rebrand, and reacts to online criticism
- GraphicDesign& outline three projects that successfully support and impact mental wellbeing
- Dove apologises and removes advert showing a black woman becoming a white woman
- Apple announces launch of gender neutral emojis
- “It needed to be functional, a workhorse”: Arket’s in-house team on its brand identity