YouTube has unveiled a new logo as part of a wider redesign of its site and app, moving away from the highlighted “Tube” and bringing its play icon to the forefront. The refresh is referred to by the company’s chief product officer Neal Mohan as the “bright red cherry on top of this update sundae” which features a multitude of changes to its app functionality.
This is the first time YouTube has redesigned its logo in the 12 years since launching in 2005, when it used a rounded rectangular red shape to frame the word “Tube” – a slang term for a TV screen. This has been changed, with the two words of the name combined and presented in a uniform colour and weight, and the brighter red play icon now prefixing the wordmark. This icon was redesigned as part of the company’s new custom font design, YouTube Sans, by Saffron, Letterjuice, URW++ and YouTube’s UX team, wherein it was included as a glyph.
The app’s “clean” new design has a white header “to let content take the lead” and navigation tabs closer to your thumbs, and the addition of an optional “suggested videos” row while you’re watching in full screen. Neal also says the YouTube player will soon “seamlessly change shape to match the video format you’re watching, such as vertical, square or horizontal” automatically, so vertical videos won’t have black bars on the sides.
- LuckyMe’s Lunice film for Apple Music is a theatrical trip through 90s hip hop videos
- Printed Pages AW17 is now available for pre-order – with exclusive prints, a party and more!
- Tatiana Ermolaeva's coherent “but not too slick” work for the Strelka Bar
- BBC’s David Bailey’s must watch talk for font fanatics from Nicer Tuesdays
- Shin Morae translates her memories into pastel illustrations
- Sarah Meyohas combines virtual reality, 10,000 roses and artificial intelligence in Cloud of Petals
- Peter Funch has photographed the same people on the same street for nine years
- DBLG and Animade’s cheeky stop-motion animation uses human skin and 3D stamps
- “It needed to be functional, a workhorse”: Arket’s in-house team on its brand identity
- Get to know the fluid work of graphic designer, Steffen Hotel
- Fukt magazine presents the erotic drawings of David Shrigley, Tracy Emin and many more
- Poster Girls, an exhibition of 150 female graphic designers opens at London Transport Museum