Uniqlo: New Perspectives

To celebrate Uniqlo LifeWear in 2016, It’s Nice That has partnered with Uniqlo on New Perspectives.

We asked four creatives to cast a Uniqlo garment of their choosing in a new light. With ingenuity and technical flair, the results have seen artist Nick Veasey, designer Jesse Auersalo, digital artist Thomas Traum, and photographer Rebecca Scheinberg all represent Uniqlo’s LifeWear philosophy in new and unexpected ways. The project is an exploration of how Uniqlo approaches clothing year on year by championing modern design details and innovating the most everyday of garments.

In Partnership with


Style doesn’t have to be superficial; it can keep you warmer, cooler, drier. Uniqlo creates LifeWear by evolving the ordinary, producing innovations that benefit you every day.

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