Work / Film

Let It Shine

‘Everybody wants to be good’ is the tagline to run alongside the latest Honda ad, an epic spot directed by Erik van Wyk and produced by Bouffant through advertising agency Wieden+Kennedy, Amsterdam.

‘Let it Shine’ features a huge grid of the new Honda Insight come alive at night to act as pixels in the worlds largest LED screen. It is a quite incredible animation featuring hugs and kisses, frowns turned into smiles, and general good will, which is all meant to convey people’s inherent wish to be good. Definitely one to watch, everybody will be talking about it.