W+K Amsterdam & Theo Watson

Date
10 September 2009

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Last Friday (4 September) Wieden + Kennedy Amsterdam teamed up with acclaimed video artist Theo Watson and created a unique interactive sand sculpture. Gone are the days of blueprints and artist’s impressions as the event was to launch the beginning of construction for The Filmmuseum’s future premises, and the 6 × 5 meter sculpture replicated the new building, due to open in 2011.

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About the Author

Will Hudson

Will is co-founder of It’s Nice That. Once one of the main contributors to the site, he stepped back from writing as the business expanded. He currently works across It’s Nice That, Creative Lives in Progress and If You Could Jobs.

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