The Vancouver Winter Olymics kick off later today and London based Studio AKA have created this fantastic spot to accompany the BBC coverage of the event.
Directed by Marc Craste and featuring the awesome illustration of Jon Klassen the sequence follows a legendary quest by an Inuit hero who has to draw on all his skills to restore light and peace to his dark and troubled world.
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Will is co-founder of It’s Nice That. Once one of the main contributors to the site, he stepped back from writing as the business expanded. He currently works across It’s Nice That, Creative Lives in Progress and If You Could Jobs.