MK Bruce/Lee

19 April 2010

I have five magazines to share with you this week, each of which stretch the boundaries of what a magazine can be, starting today with MK Bruce/Lee, a project created by Cape Town’s The President.

Led by designer Peet Pienaar, The President specialize in intricate pattern-orientated designs based on traditional Africaans commercial art. For MK Bruce/Lee, they’ve taken this as a starting point for an extrovert piece of print that combines foil block, photography, cartoons and pattern-making to create a multi-layered lucky dip box of goodies.

Every issue is a beautiful piece of work that makes full use of old and new technologies to promote a local music TV station.

The box shown contains issue 2 of the publication, containing a set of Russian doll style boxes-within-boxes that themselves contain board games, hair spray, a miniature box of short illustrated short stories among other things. Alongside these traditional pieces are SMS requests, barcode downloads and a CD of music.

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