HA Schult: Save The Beach

8 June 2010

There’s more than enough attention on the state of the world’s coastal regions at the moment, and Save the Beach continues the focus. An initiative started by Corona beer to raise awareness to the amount of rubbish being washed up on our shores, they’ve taken the only logical alert – to build a hotel on the shore out of the waste.

It’s doors were swung open last week in Rome and it’s anything but throw-away in concept and execution, thanks to German ‘action’ artist HA Schult.

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About the Author

Alex Bec

Alex joined as director in 2008 and oversees the commercial side of The HudsonBec Group which includes It's Nice That, Anyways, Lecture in Progress and If You Could Jobs. Contact him to discuss working with us on sponsored content, commercial partnerships, media partnerships and commissioning work.


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