Impossible Is Nothing

I know I only posted them last Tuesday but they emailed through this print campaign for Adidas and this year’s Impossible is Nothing Olympic campaign. Stunning work, here’s a link to all the images, here.

In February 2008, six adidas athletes flew to Beijing – six months before the Olympic Games began. Why? Because as gold medal favorites they knew winning is never guaranteed. That’s why they were there in sub 0 temperatures training and familiarizing themselves with the host city.

Adidas and 180 Amsterdam went there to capture it. The results are twelve iconic executions of the athletes in training.