The Coca Cola trucks, the red cups at Starbucks and now the John Lewis Christmas adverts; the commercialisation of Christmas is nothing new but these days the touchpoints seem more clearly defined. The latest John Lewis spot by adam&eveDDB was unveiled this morning and there’s no doubt it will massively split opinion. Some will castigate its formulaic saccharine sentimentality, while others will love its unapologetically heartwarming fluffiness. Also (SPOILER ALERT!!) some will see the Calvin &Hobbes style twist coming but I admit I really didn’t.
Either way this is arguably the advertising success story of the past few years, and so this new iteration will be of at least academic interest to many. Expect to see Monty the Penguin all over the place between now and 25 December.
- From documentaries to exhibition design via portraiture and painting, relive June’s Nicer Tuesdays
- Useless is a website mapping out the UK’s zero-waste network
- Material Literacy: Why we need to rethink language to survive the climate crisis
- Welcome to Response and Responsibility, a look at creativity and climate change
- Maurizio Di Iorio tricks the eye with his illusory photography
- With “personality and warmth”, Laura McCluskey turns her lens to those around her
- How Pelle Cass creates his jarring “still time-lapse” images
- Mozilla gives Firefox a new look that goes beyond the logo
- Spotify wants you to listen to more podcasts, so it's redesigned its app
- Say a sustainable hello to the world’s first fully compostable trainer
- Illustrator Faye Moorhouse has made a trilogy of zines about her cat
- Applications are now open for The Graduates 2019!