Adrien Godin and Baptiste Bernazeau “build an identity around laughter”

Date
6 June 2017
Reading Time
2 minute read

For designers Adrien Godin and Baptiste Bernazeau’s joint project, an identity for FIBDA 17 the International Comic Fair of Angoulême in France, the goal was “to build an identity around laughter”.

During the ten-day project the designers decided to visualise laughter as “different types of patterns: oral rhythms, recurrence of laughable elements and repetitive structures,” they explain. “We linked those concepts to visual elements in comics and we respectively came up with onomatopoeias, cartoon style shapes, and basic comic strip layout”. The result is a project of mixed graphic styles that are balanced with precision.

“Each one of the three posters is based on one of the patterns and they became our reference to design the rest of the printed materials,” says Adrien and Baptiste. Building upon this initial design process, “we were then able to develop the identity at different levels of intensity, always in keeping with our concept”. Therefore, the posters sing in a “loud and playful” way, whereas the guidebook, “is quieter and lets the artists’ drawings speak for themselves".

The theme of juxtaposition that runs throughout the project “was really interesting to experiment with, mixing hand-drawn shapes and very classic typographic elements,” the pair tell It’s Nice That. “Times New Roman clashes nicely with those shapes thus giving them a new context and (we think) more visual impact.”

The finished identity “is a bizarre-looking identity in shift with previous FIBDA identities,” explains Adrien and Baptiste. But overall, “we really had a lot of fun playing with the usual codes of comics and their purpose”.

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Adrien Godin and Baptiste Bernazeau: FIBDA 17

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Adrien Godin and Baptiste Bernazeau: FIBDA 17

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Adrien Godin and Baptiste Bernazeau: FIBDA 17

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Adrien Godin and Baptiste Bernazeau: FIBDA 17

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Adrien Godin and Baptiste Bernazeau: FIBDA 17

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Adrien Godin and Baptiste Bernazeau: FIBDA 17

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Adrien Godin and Baptiste Bernazeau: FIBDA 17

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Adrien Godin and Baptiste Bernazeau: FIBDA 17

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Adrien Godin and Baptiste Bernazeau: FIBDA 17

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Adrien Godin and Baptiste Bernazeau: FIBDA 17

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Adrien Godin and Baptiste Bernazeau: FIBDA 17

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About the Author

Lucy Bourton

Lucy joined It’s Nice That as an editorial assistant in July 2016 after graduating from Chelsea College of Art. In October 2016 she became a staff writer on the editorial team and in January 2019 was made It’s Nice That’s deputy editor. Feel free to get in contact with Lucy about new and upcoming creative projects or editorial ideas for the site.

lb@itsnicethat.com

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