BOOM! That’s the sound of Sainsbury’s smashing their competition out of the park in the Christmas department. They’ve enlisted Oscar-winning, Last King of Scotland director Kevin McDonald to make a 50 minute long film celebrating the honest joys of the festive season. By using real people in real families as the cast and shot in a home-video style, this film genuinely stirs up joy and excitement in your belly. Also, this film isn’t sugar coating Christmas by making everyone good-looking and eating expensive canapés, and there’s no weepy cover of an 80s song to get stuck in your head for the next two weeks. Big plus. Judging by the trailer (which made me cry even though I PROMISED MYSELF I would not) this is going to be a true celebration of British christmas, and an absolute corker of a festive film.