Scrolling through design agency AKU’s portfolio is a joy. The standard of their work is great, but what draws me in even more is their clever image selection signposting each project. It’s only now, seeing it done so well, I’ve realised how important this step is – it’s key in getting people excited enough about your work to click through.
It’s the variety of images used that works incredibly well for the Estonia-based agency, and the one that caught my eye instantly was the identity for Tallinn Music Week 2014. As a starting point, AKU likened undiscovered music to wild and rare animals, so using visuals by artist Eleriin Ello, they’ve created a tropical backdrop and applied it to various festival paraphernalia, including catalogues, wristbands, maps and tote bags.
The beautiful combination of the sweet, bubblegum pink with the deep, luscious, green leaves is eye-catchingly different for a music event and the studio has been sparing when applying the botanical motif to avoid bombarding the identity’s sleek finish. It makes for a sophisticated yet playful outcome and never have I wanted to go to the biggest indoor festival in the Baltic-Nordic region more.
- Victor Fonseca treats his graphic design practice like a “playground”
- Photographer Jack Latham investigates the hidden conspiracies of Bohemian Grove
- Stella Park’s warm illustrations reflect her outlook on life
- Ugly beauty and challenging established norms feature in Jade Palace's collaboration with Yat Pit
- Astrid Seme elevates an artist’s work by challenging it through the lens of design
- Elizabeth Hibbard’s unsettling photographs examine subjective experience with a visceral gaze
- New study claims to pinpoint the most creative time of day, down to the minute
- Singapore-based studio Swell explores the idea of the banished book
- "My little niece and my grandmother like the game equally": how Playables made the simply addictive Kids
- In being "open to possibilities" still life painter Duane Keiser paints the everyday joys of life
- What the cluck? KFC releases limited-edition bucket hat
- For Bizzarri-Rodriguez, book design “is everything except a science”