Scrolling through design agency AKU’s portfolio is a joy. The standard of their work is great, but what draws me in even more is their clever image selection signposting each project. It’s only now, seeing it done so well, I’ve realised how important this step is – it’s key in getting people excited enough about your work to click through.
It’s the variety of images used that works incredibly well for the Estonia-based agency, and the one that caught my eye instantly was the identity for Tallinn Music Week 2014. As a starting point, AKU likened undiscovered music to wild and rare animals, so using visuals by artist Eleriin Ello, they’ve created a tropical backdrop and applied it to various festival paraphernalia, including catalogues, wristbands, maps and tote bags.
The beautiful combination of the sweet, bubblegum pink with the deep, luscious, green leaves is eye-catchingly different for a music event and the studio has been sparing when applying the botanical motif to avoid bombarding the identity’s sleek finish. It makes for a sophisticated yet playful outcome and never have I wanted to go to the biggest indoor festival in the Baltic-Nordic region more.
- Izabela Jurcewicz uses her camera to become both a surgeon and a patient
- XYZ Lab designs a removable and “grotesque” fifth issue for Rouge Fashion Book
- Relive the lazy, hazy, crazy days of summer through Summer of Something Special
- Intimate, safe and romantic: Ekaterina Popova paints the interiors of her friend’s bedrooms
- Alfie Dwyer on creating game-like worlds and moulding tangible films like “putty”
- Through playful forms, Bára Růžičková tackles the rigid structure of the design industry
- Facebook rebrands to distinguish the company from the app
- Jack Kenyon photographs the wondrous spectacle of the Supreme Cat Show
- &Walsh designs Zooba's identity inspired by the busy streets of Cairo
- A book chronicling tiny, bizarre treasures curated by Wes Anderson and Juman Malouf
- Find hidden squares and experimental inktraps in Fatih Hardal's FH Giselle
- Pentagram’s Giorgia Lupi on her data-driven designs for & Other Stories