Scrolling through design agency AKU’s portfolio is a joy. The standard of their work is great, but what draws me in even more is their clever image selection signposting each project. It’s only now, seeing it done so well, I’ve realised how important this step is – it’s key in getting people excited enough about your work to click through.
It’s the variety of images used that works incredibly well for the Estonia-based agency, and the one that caught my eye instantly was the identity for Tallinn Music Week 2014. As a starting point, AKU likened undiscovered music to wild and rare animals, so using visuals by artist Eleriin Ello, they’ve created a tropical backdrop and applied it to various festival paraphernalia, including catalogues, wristbands, maps and tote bags.
The beautiful combination of the sweet, bubblegum pink with the deep, luscious, green leaves is eye-catchingly different for a music event and the studio has been sparing when applying the botanical motif to avoid bombarding the identity’s sleek finish. It makes for a sophisticated yet playful outcome and never have I wanted to go to the biggest indoor festival in the Baltic-Nordic region more.
- A real bobby-dazzler, it’s Best of the Web!
- Max Guther is back with more hyper real illustrations visualising social trends
- The Igor has landed: Igor Bastidas on our animated cover for Printed Pages AW17
- Balmer Hählen takes a traditional Swiss design approach to its projects
- Friday Mixtape: a very rare mixtape from the one and only John Carpenter
- Josh McKenna talks through his work on Pride for Google and Instagram
- Peter Funch has photographed the same people on the same street for nine years
- DBLG and Animade’s cheeky stop-motion animation uses human skin and 3D stamps
- “It needed to be functional, a workhorse”: Arket’s in-house team on its brand identity
- Get to know the fluid work of graphic designer, Steffen Hotel
- Fukt magazine presents the erotic drawings of David Shrigley, Tracy Emin and many more
- Poster Girls, an exhibition of 150 female graphic designers opens at London Transport Museum