It’s always nice to check out a new typeface but it can be frustrating trying to picture it in context. That’s why it was such a pleasure to see Barcelona-based designer Alex Trochut’s new Trojan font for Wallpaper*’s fashion edition and flick through some spreads and see how the minimalist twist on Roman lettering bears up in the real world.
As you’d expect from a designer with Alex’s reputation, the outcome is very impressive. Wallpaper* art director Meirion Pritchard said: “With our September issue showcasing beautiful and diverse pieces from gothic foundations, masculine brutalist identities to holy Madonnas, Trochut’s personalised bespoke lettering was the perfect fit.”
And Alex believes the hand-rendered element is a crucial weapon in the arsenal of the modern typeface designer. “I believe letters are like a mirror of the time in which we live,” he said. ‘"That’s why I think the human touch in writing is so relevant at the moment. We left the last decade with debts and no human values. We’re not looking for the slick surface anymore; we’re looking for content and authenticity, based on the past, personality and genuine identities.
“That’s why lettering and calligraphy are perfect for our present times, because they’re about celebrating nature and the beauty of imperfection.”
- A real bobby-dazzler, it’s Best of the Web!
- Max Guther is back with more hyper real illustrations visualising social trends
- The Igor has landed: Igor Bastidas on our animated cover for Printed Pages AW17
- Balmer Hählen takes a traditional Swiss design approach to its projects
- Friday Mixtape: a very rare mixtape from the one and only John Carpenter
- Josh McKenna talks through his work on Pride for Google and Instagram
- Peter Funch has photographed the same people on the same street for nine years
- DBLG and Animade’s cheeky stop-motion animation uses human skin and 3D stamps
- “It needed to be functional, a workhorse”: Arket’s in-house team on its brand identity
- Get to know the fluid work of graphic designer, Steffen Hotel
- Fukt magazine presents the erotic drawings of David Shrigley, Tracy Emin and many more
- Poster Girls, an exhibition of 150 female graphic designers opens at London Transport Museum