Alex Trochut's bespoke font for Wallpaper*'s fashion edition is a winner

Date
14 August 2012
Reading Time
1 minute read

It’s always nice to check out a new typeface but it can be frustrating trying to picture it in context. That’s why it was such a pleasure to see Barcelona-based designer Alex Trochut’s new Trojan font for Wallpaper*’s fashion edition and flick through some spreads and see how the minimalist twist on Roman lettering bears up in the real world.

As you’d expect from a designer with Alex’s reputation, the outcome is very impressive. Wallpaper* art director Meirion Pritchard said: “With our September issue showcasing beautiful and diverse pieces from gothic foundations, masculine brutalist identities to holy Madonnas, Trochut’s personalised bespoke lettering was the perfect fit.”

And Alex believes the hand-rendered element is a crucial weapon in the arsenal of the modern typeface designer. “I believe letters are like a mirror of the time in which we live,” he said. ‘"That’s why I think the human touch in writing is so relevant at the moment. We left the last decade with debts and no human values. We’re not looking for the slick surface anymore; we’re looking for content and authenticity, based on the past, personality and genuine identities.

“That’s why lettering and calligraphy are perfect for our present times, because they’re about celebrating nature and the beauty of imperfection.”

Above

Alex Trochut: Trojan for Wallpaper*

Above

Alex Trochut: Trojan for Wallpaper*

Above

Alex Trochut: Trojan for Wallpaper*

Above

Alex Trochut: Trojan for Wallpaper*

Share Article

About the Author

Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.

It's Nice That Newsletters

Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.