Studio Dumbar's identity for Alzheimer Nederland ticks all the right boxes

We’re enormous fans of Studio Dumbar, time and time again they demonstrate that they can turn their talents to any creative problem and come out on top with a clear, communicative design solution. Whether it’s signage for a global shipping giant or a new identity for an award-winning international orchestra you can be sure the results will be magnificent.

But what about the branding of an organisation that has less positive associations, representing an illness that affects people’s lives both physically and emotionally? Alzheimer Nederland, Holland’s dementia support organisation, recently approached the studio to overhaul all of their branding and identity from a clinical, inaccessible green logotype to something altogether more communicative.

Steering clear of the sentimentality that medical branding often takes, the studio created a striking logotype that represents the physical manifestations of Alzheimer’s on the brain, paired with bright colours and clear type that renders the organisation instantly more approachable. It’s a difficult brief to satisfy, but we think Studio Dumbar have done a remarkable job.