While we’re used to seeing adverts for food, clothes and cars, it’s rare you’ll see one for something so mundane and pedestrian as cement. But Publicis South Asia has just released this spot to advertise Indian company Ambuja Cement in a funny and clever way.
In mockumentary style, the ad features WWE champion The Great Khali AKA Dalip Singh and tells his story. A man of monstrous strength, Dalip has spent his life clumsily falling through walls and floors, ruining the family home and any structure he comes into contact with. Hope is restored however when his aunt tells him to build his house using Ambuja Cement. Well made and with an excellent supporting cast, the ad hilariously reinvents cement as a product the average person should invest in.
About the Author
Rebecca became staff writer at It’s Nice That in March 2016 before leaving the company at the end of 2017. Before joining the company full time she worked with us on a freelance basis many times, as well as stints at Macmillan Publishers, D&AD, Dazed and frieze.