Design studio Anagrama's solid identity for a Mexican restaurant

Mexican design studio Anagrama has turned its focus to one of its own this time around, creating a solid brand identity and new interior for a “cantina” called Botanero Moritas. Anagrama had the restaurant’s rich brand history – stretching all the way back to 1939 – to wrangle with, and chose to channel as much of its tradition and history into the new identity as possible while still striking a chord with contemporary branding. It went with a simple, bold logo on dark grainy backgrounds for much of the printed collateral including business cards, postcards and packaging, employing a rainbow foil to jazz it up where necessary, while the variety of typefaces used on menus and signage hints at the diversity of old and new references.