For the last year or so Animade have been working with Airbnb to bring the travel website’s logo, Bélo to life in various iterations. And as part of last year’s New York City marathon and Brooklyn half marathon, the team produced a series of looping gifs featuring Bélo in different scenarios. The logo is seen running on an oversized bagel, chasing a suspended slice of pizza for motivation and generally prepping for the race, and the animations are simple but effective.
It’s no surprise that this year Airbnb asked the animation studio to help with the NYC marathon campaign again, called Host a Runner, Meet the World. In the latest slew of animations Bélo befriends a behatted planet, constantly running from one frame to the next. Beautifully executed with smooth, realistic yet comical movements, Animade manage to humanise the logo perfectly and create a fully-formed character using just a few lines.
About the Author
Rebecca became staff writer at It’s Nice That in March 2016 before leaving the company at the end of 2017. Before joining the company full time she worked with us on a freelance basis many times, as well as stints at Macmillan Publishers, D&AD, Dazed and frieze.