You direct the colours in playful new ASOS spot featuring JUCE

There was a time when a great video was enough. Come up with the idea, film it with the right production values, whack it up on YouTube and watch the hit counter go through the roof. But that was then, and now viewers expect more. They don’t want to just consume online content; they want to control it. There have been several innovative and exciting interactive videos where the viewer can call the shots, change things up and make decisions that affect what they’re seeing. But too often this can come across as a gimmick, a fun but ultimately futile set of bells and whistles that don’t really add anything to the experience.

Hats off then to ASOS and its new spot featuring JUCE, which not only uses technology in an interesting way but does so in a manner that makes perfect sense for the brand. To mark the launch of its AW14 collection, visionary directorial duo Pensacola have created Colour Control which allows viewers to jump between the different shades that form the backbone of ASOS’ new lines. Fun to play around with and bang on message? ASOS you’re spoiling us…

So what are you waiting for? Click here to have a play with the interactive video!