New York-based Axel Peemöller’s design work is clean, bold and confident

New York-based graphic designer Axel Peemöller has a keen eye for creating identities and branding for all sorts of companies and institutions. Some of the highlights include a rebranding for an aluminium recycler and a proposed identity for a school of architecture, demonstrating a breadth of projects.

His work is confident and clean and as a result he’s worked with several studios including Established NYC and Herburg Weiland. Likewise, Axel’s impressive list of clients reads like a who’s who of major brands including Fujitsu, Audi, Greenpeace, MoMA, Reebok and many others. His approach is simple and well-executed, often swaying towards san serif typefaces and minimally composed layouts combined with bolder elements in terms of colour choice or imagery.