Bangal Dawson’s visual language creates a “sense of discomfort in the world of branding”

Inspiration rarely comes solely from a creative’s chosen medium. Instead, it's derived from a wide pool of influence, moments, forms and genres. The New York City and Tokyo-based four-member creative studio Bangal Dawson makes this clear in its work, eschewing the flashy for a meaningful visual language. Seen across a wide range of fields – from branding and advertising campaigns to print and film, and helping to produce everything from books to the brand identity for a low-alcohol cocktail company – the studio strives for a consistent balance between “authenticity and unconventionality”.

Founded in 2020 by Ayumi Tsuchida, the studio's foundation is rooted in vigorous market research that goes to the heart of product, place and people. On one project, the team worked across art direction, graphic design and a film ad for a clothing line launch. In another, they're establishing the heart of a coffee company’s visual aesthetics. These clients are based in Asia, the US, Europe and beyond, and regardless of size, Ayumi says “it’s about working with people you respect and creating a memorable sense of discomfort in the world of branding”. So, it makes us wonder: in the world that Bangal Dawson studio are creating, who will they inspire?