Swedish studio Bedow create stylish identity for Essem Design

It’s been a while since we last checked in with Stockholm-based Bedow studio but there’s a host of new work to enjoy over on their site as ever. I was particularly drawn to their ongoing collaboration with Essem Design, “a Swedish manufacturer of artisanal hallway interiors.” Bedow used a refreshingly straightforward way in to what might seem like rather a niche product, building an identity around the Swedish words for “hello” and “goodbye” – the utterances most commonly heard in a hallway.

Working across stationery, catalogues, the logo, handmade stamps and other collateral, Bedow have managed to combine a charmingly accessible concept with some really top-notch production values to create an identity that really works.