New York-based graphic designer Blake Lewis is currently working at Études Studio and his portfolio is full of branding and identity projects. Some standout pieces of work includes an identity for Jasper National Park in the Canadian Rockies, which takes a minimal approach to the mountain town.
Using a sans serif type and contrasting it with rugged, picturesque imagery of the Rockies in posters, pamphlets and stationary, adds a touch of sophistication to the identity. A subtle nod to nature is achieved through Blake’s colour palette of black, white and forest green.
Other projects which communicate Blake’s penchant for clean, sharp design is his logo and branding for Deck-A Records, his posters for Études at the New York Art Book Fair and the concept and identity for Nevada Lee. With his portfolio still in its early stages, it will be great to see how Blake develops his simple but effective approach in a way that allows him to become more experimental in his projects.
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