Blake_lewis_jasper_int_15

Work / Graphic Design

New York-based Blake Lewis’ neat and considered portfolio exudes simplicity

New York-based graphic designer Blake Lewis is currently working at Études Studio and his portfolio is full of branding and identity projects. Some standout pieces of work includes an identity for Jasper National Park in the Canadian Rockies, which takes a minimal approach to the mountain town.

Using a sans serif type and contrasting it with rugged, picturesque imagery of the Rockies in posters, pamphlets and stationary, adds a touch of sophistication to the identity. A subtle nod to nature is achieved through Blake’s colour palette of black, white and forest green.

Other projects which communicate Blake’s penchant for clean, sharp design is his logo and branding for Deck-A Records, his posters for Études at the New York Art Book Fair and the concept and identity for Nevada Lee. With his portfolio still in its early stages, it will be great to see how Blake develops his simple but effective approach in a way that allows him to become more experimental in his projects.

Blake_lewis_jasper_int_9

Blake Lewis: Jasper National Park

Blake_lewis_jasper_int_17

Blake Lewis: Jasper National Park

Blake_lewis_jasper_int_2

Blake Lewis: Jasper National Park

Blake_lewis_jasper_int_5

Blake Lewis: Jasper National Park

Blake_lewis_jasper_int_18

Blake Lewis: Jasper National Park

Blake_lewis_deck_int_19

Blake Lewis: Deck-A Records

Blake_lewis_deck_int_1

Blake Lewis: Deck-A Records

Blake_lewis_deck_int_8

Blake Lewis: Deck-A Records

Blake_lewis_deck_int_6

Blake Lewis: Deck-A Records

Blake_lewis_nybf_int_12

Blake Lewis: Études Books, New York Art Book Fair

Blake_lewis_nybfint_13

Blake Lewis: Études Books, New York Art Book Fair

Blake_lewis_nevida_int_7

Blake Lewis: Nevaida Lee