We don’t start enough of our posts with quotes from great Russian writers so let’s rectify that on this chilly Tuesday with a line from Tolstoy: “In terms of sentiments, the lack of logic is the best evidence of sincerity.” The quotation serves as the starting point for an extraordinary project by French art direction/set design duo Bonsoir Paris. Their Substance shoot for Amusement magazine plays with the properties of a strange material which seems to flit between various states of solidity, with the models on, in and against this strange white form. Rémy Clémente and Morgan Maccari named their studio Bonsoir Paris because most of their creative work took place in the evenings after work, but with projects like this it’s no surprise that their burgeoning reputation has made the agency a full-time concern. Bravo chaps, bravo indeed!
About the Author
Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.