When you hear the words “branded content” you probably don’t get that excited, right? Well, times are changing. No longer do brands want to settle for something that isn’t going to whet the imagination of an audience, and so they’re recruiting fantastic creatives and partnering with cool platforms to make it actually worth everyone’s time. With this in mind, check out this pretty breathtaking animation created by Google Play in collaboration with Creative Sunday.
Animated by Madrid studio Manson, the premise is a series of stylish, charming interviews with kewl people about living in kewl California (we featured the Jack Black one on the site in January) which is right up my street. This interview features Devo’s Mark Mothersbaugh speaking about his childhood and the early days of the band. The website’s pretty spesh too. Please big brands, please make all sponsored content collabs this spellbinding, stylish and enjoyable. You can read a good interview with the guys behind the project over here on AdWeek.
- Mikey Please takes us behind the scenes, and the backlash, of the Bake Off trailer
- From New York to Springfield, it's Best of the Web
- Taschen releases two volumes of National Geographic’s best photographs from the past 125 years
- Simon Landrein takes Dan Croll down the rabbit hole in his animated video for Tokyo
- Thomas Duffield on photographing his dad’s hidden heroin addiction
- Parker Day's lurid colours and grotesque characters elevate identity and fantasy (NSFW)
- Hate the iPhone X notch? There’s an app for that
- Lisa Simpson’s bookshelf: from the curator of Instagram’s Simpsons Library
- Biplab Hazra’s photo of elephants being attacked by mob wins Sanctuary prize
- Michael Bierut: 13 ways of looking at a typeface
- Uncle Ginger uses hypnotic shapes to animate the facts and feelings of bipolar disorder
- Michel Gondry’s John Lewis Christmas advert – Moz the Monster – is unveiled