The advertising industry’s annual Cannes shindig is well under way now and with the coveted Lions now being handed out. The first couple of days have thrown up an interesting array of campaigns and creative projects to scoop the Grand Prix awards.
The Outdoor category saw Jung von Matt’s eye-catchingly clever Invisible Drive for Mercedes (above) honoured along with Ogily Shanghai’s Cokehands posters while in the PR category there was a surprise win for JWT’s musical-based campaign for a Puerto Rican bank and BBH won Creative Effectiveness for it’s Even Angels Will Fall campaign for Lynx/Axe.
Grow Interactive’s campaign to reimagine the Coca Cola hill via Google won the first ever mobile category, Crispin Porter + Bogusky’s Small Business Saturday won the Direct and Promo categories and Manning Gottleib OMD’s work for Google Voice Search took top billing in the media section.
See the winners below and we’ll update again on the goings-on in Cannes later in the week.
Creative Effectiveness Grand Prix Winner: Axe Excite
Direct/Promo Grand Prix Winner: Small business Saturday
PR Grand Prix Winner: The Most Popular Song
Mobile Grand Prix Winner: Hilltop Reimagined for Coca Cola
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- XYZ Lab designs a removable and “grotesque” fifth issue for Rouge Fashion Book
- Relive the lazy, hazy, crazy days of summer through Summer of Something Special
- Intimate, safe and romantic: Ekaterina Popova paints the interiors of her friend’s bedrooms
- Alfie Dwyer on creating game-like worlds and moulding tangible films like “putty”
- Through playful forms, Bára Růžičková tackles the rigid structure of the design industry
- Facebook rebrands to distinguish the company from the app
- Jack Kenyon photographs the wondrous spectacle of the Supreme Cat Show
- &Walsh designs Zooba's identity inspired by the busy streets of Cairo
- A book chronicling tiny, bizarre treasures curated by Wes Anderson and Juman Malouf
- Find hidden squares and experimental inktraps in Fatih Hardal's FH Giselle
- Pentagram’s Giorgia Lupi on her data-driven designs for & Other Stories