Our first look at the 2012 Grand Prix winners at the Cannes Lions

Date
20 June 2012
Reading Time
2 minutes

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The advertising industry’s annual Cannes shindig is well under way now and with the coveted Lions now being handed out. The first couple of days have thrown up an interesting array of campaigns and creative projects to scoop the Grand Prix awards.

The Outdoor category saw Jung von Matt’s eye-catchingly clever Invisible Drive for Mercedes (above) honoured along with Ogily Shanghai’s Cokehands posters while in the PR category there was a surprise win for JWT’s musical-based campaign for a Puerto Rican bank and BBH won Creative Effectiveness for it’s Even Angels Will Fall campaign for Lynx/Axe.

Grow Interactive’s campaign to reimagine the Coca Cola hill via Google won the first ever mobile category, Crispin Porter + Bogusky’s Small Business Saturday won the Direct and Promo categories and Manning Gottleib OMD’s work for Google Voice Search took top billing in the media section.

See the winners below and we’ll update again on the goings-on in Cannes later in the week.

Above

Ogilvy Shanghai: Coke Hands

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About the Author

Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.

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