Fashion editorials aren’t always a straightforward point-and-shoot affair any more, very often now when we look through a designer’s clothes – be it in a specially created lookbook or a spread in a magazine – we want a story, visual impact and pizazz. This demand has resulted in many brilliant amalgamations of ideas between designers, photographers and stylists and I for one am all for this type of collaboration.
Take Dutch designer Christa Van Der Meer’s graduate collection, called Iminjunju that clashes bold prints with exotic printed backdrops. Styled by Lydiëne Thomas and photographed by Lisandro Suriel, it’s the individual elements each creative brings that makes this project pop. The use of rich, luxurious colour throughout is fantastic and it’s a great way to capture a collection, where all the elements are focused on emphasising the silhouettes of the clothes and fabrics used.
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