Aha! I know you thought when you clicked on this post we had succumbed to really crass advertising. Do you think we would do that to you? Really? We will put our hurt feelings aside (because we love you), and reveal that these adverts are actually a French literacy campaign, created by ad agency DDB Paris. Clever eh?
These translated versions look EXACTLY like your typical car, mascara and movie posters, making a powerful point as it’s only the text which explains the aesthetic fakery. They also bring a unique awareness to an issue whose prevalence is a real stain on modern societies.
- Victor Fonseca treats his graphic design practice like a “playground”
- Photographer Jack Latham investigates the hidden conspiracies of Bohemian Grove
- Stella Park’s warm illustrations reflect her outlook on life
- Ugly beauty and challenging established norms feature in Jade Palace's collaboration with Yat Pit
- Astrid Seme elevates an artist’s work by challenging it through the lens of design
- Elizabeth Hibbard’s unsettling photographs examine subjective experience with a visceral gaze
- New study claims to pinpoint the most creative time of day, down to the minute
- Singapore-based studio Swell explores the idea of the banished book
- "My little niece and my grandmother like the game equally": how Playables made the simply addictive Kids
- In being "open to possibilities" still life painter Duane Keiser paints the everyday joys of life
- What the cluck? KFC releases limited-edition bucket hat
- For Bizzarri-Rodriguez, book design “is everything except a science”