Work / Advertising

Defend the Fort

Golf. A man in a kilt. Canons. It may sound like an unusual mini-break but it’s actually the latest offering from Satachi & Saatchi to promote the European Tour. Creative director Kate Stanners told the It’s Nice That talk last week that narrative was a powerful way to draw people into a campaign and they’ve have certainly done it again here. I challenge you not to get quite swept up in what is, let’s face it, a magnificently preposterous concept.