Golf. A man in a kilt. Canons. It may sound like an unusual mini-break but it’s actually the latest offering from Satachi & Saatchi to promote the European Tour. Creative director Kate Stanners told the It’s Nice That talk last week that narrative was a powerful way to draw people into a campaign and they’ve have certainly done it again here. I challenge you not to get quite swept up in what is, let’s face it, a magnificently preposterous concept.
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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.