Work / Publication

Big branding projects as told through the eyes of the client

New York based studio Open is being faithful to its name, launching a book that shows us all how it works, what it does and why it does it. The book, named Design for People, is written by Open founder Scott Stowell and his team, with the noble aim to “democratise design” by running over graphic design and branding case studies in a way Scott reckons “everyone can understand.”

What got us interested, though, was the fact that many of the stories in the book are told through the eyes of the client, rather than the designer, giving frank summaries of what went well, and even more enticingly, “when things fell apart.”

The tome, which is currently garnering support on Kickstarter, will be the size of a tablet and is billed as “part monograph, and part memoir”, peppered with stories from the studio’s colleagues, clients and pals; as well as giving an in-depth look at the process of working with clients including Google, New York Public Radio and Brooklyn Bridge Park.

“Being a designer is a fascinating job. We get to work with all kinds of people who do all kinds of things—and help solve their problems,” says Scott. “You’ll hear what went wrong, how we fixed things—and when we couldn’t. Design for People will show you what it’s like to work together to make things better. Then I hope you’ll do the same.”


Open: Design for People


Open: Design for People


Open: Design for People


Open: Design for People


Open: Design for People